Henoo is a French app that helps you find and organize your next great moment. A strong and coherent brand identity is crucial for Henoo to attract and retain its users. Anagram, a French creative studio, assisted Henoo in the development of the brand. The mission was to break people out of their routine by presenting them with a diverse array of activities to engage in, sights to behold, and experiences to discover.
Henoo needs to create many visuals, promote new types of events, announce new categories in the app, react to actuality… Yet, the start-up lacks both the time and the resources to produce these assets nearly every day.
By training a model on the initial brand assets designed by Anagram, all of this became achievable.
Quentin Guenot, co-founder and Chief Marketing Officer
Pimento naturally helped us cut costs and production times. However, the main benefit of the tool is that it offers us more chances to communicate and tailor our brand. Most of the visuals created with Pimento wouldn’t have existed without it. Our brand is now even stronger!
Basic prompts such as "Popcorn" or "Unicorn" enabled Henoo to create the initial visuals.
For Henoo, it is also crucial to integrate the symbols and references of its users, like emojis or well-known visuals, or to have more control over the forms and angles of the images.
The "Style Transfer" feature is ideal for this purpose. It enabled Henoo's teams to rapidly increase the number of brand assets.
Below are examples with the initial image on the left and the final image on the right.
And we couldn’t resist the urge to Henoo-ize Pimento as well!
