In recent months, Joko's brand and marketing team has incorporated Pimento into their design toolkit, enabling them to bring increasingly original ideas to life while expanding their brand universe.
Let's explore how they managed to
- Speed up some steps of their production process;
- Explore more creative ideas and bring to life some campaigns they wouldn’t have done without AI.
In this process, the design team still leads the creative concepts, and AI has opened up new paths of possibilities for us. Pimento is a powerful tool which complements and empowers our designers to bring their concepts to life with a next level craft.
Julie Maurice, Junior Visual Designer, Joko
AI tools speed up some parts of our creative process: we are more efficient and save time to bring much more powerful ideas to life. We’re not just brainstorming about all the cool ideas we could do if only we had more time… we’re now doing them! It is super exciting for all creatives!
Luisa Severo, Head of Brand and Communication, Joko
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Joko sports team
To communicate on Paris Olympic Games, Joko creatives wanted to created their own sports team, wearing branded sports clothes.
🏀 Let’s dive dive on how they created the Joko basket woman.
Based on a model they trained on inspiring and brand coherent photos, Joko generated lots of different potential visuals.
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They selected their favorite one, and roughly applied new colors and branded assets using Photoshop. For more minor modifications, Pimento’s Draw tool could also be used, as shown in the example below
Finally, they exported the image from Photoshop and uploaded back to Pimento, and generated variations of the image and better integrate brand elements in the clothes (using “Image variations” feature”)
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🚴♀️ The same process enabled the creation of the entire super sports team!
🍸 Joko drinks
The same process is very easy to replicate on many different visuals, such as this very tempting drink on the terrace, with Joko’s lightning bolt ice cubes.
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