DesignSquad® is a subscription-based brand and product design agency that works with over twenty clients, including Lunettes pour tous, Coverd, and HappyPal.
To carry out its missions successfully, the agency must be able to respond quickly to multiple clients, each with a well-defined brand identity that must be respected, while also being creative to fight against creative fatigue.
Pimento has allowed DesignSquad® to save time, boost productivity, and go deeper into brand development and expansion.
Pimento helps me create, iterate and produce much faster, while perfectly staying coherent with my clients’ brand!
Tanguy Saïas, CEO DesignSquad®
Let's explore one of their use cases for one well-known startup specializing in real estate diagnostics.
In this use case, we will not use the actual branding systems of the brands.
Iconography and illustrations
For a brand, having a deep and consistent iconography and illustration system is essential. However, brands often have a very limited number of assets, from which they derive their communication. This weakens their message and can lead to creative fatigue.
Pimento makes it very easy to suggest numerous ideas for new iconographies and illustrations, and to refine the most relevant ones for use across all communication channels.
To do so, DesignSquad® started by training a model using the brand's initial iconographies.
Through the "Create" interface, The Design Squad was able to easily generate numerous ideas on the fly to illustrate their client's upcoming communications.
Once an iconography is deemed relevant, Design Squad's designers can use the "Variations" feature to iterate around the object, specifying certain elements.
Once the iterations are done, the designer can easily upscale and enhance the best results and export them. Since Pimento's upscale and enhancement features are also customized to the client's style, they perfectly preserve the design's style.
