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How Kreativa Used Pimento
Kreativa received a brief from an alcoholic beverage brand: they wanted to introduce a new liquor product to the Serbian market. The agency had to create and implement a digital strategy, with a brand new identity and related social media digital assets.
Once the creative team had agreed on the artistic direction, they uploaded inspirations in Pimento, and created their custom style :
They started asset production journey by generating lots of ideas in their style with prompts such as “girls sitting in the bar”.
After selected their most interesting and inspiring results, they used “draw” and “fill” features to edit parts of assets, such as selecting a girls mouth and prompting for “girl smiling”, or selecting drinks on tables and prompting for “glasses with long green liquid”.
They repeated the same workflow to create 10 high-quality visual assets. They finally uploaded the assets to Photoshop to edit the final touches and animate them to turn the assets into short videos.
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Helena Popovic, Account Manager at Kreativa:
In asset production process, Pimento is more useful than any stock photo. Because the photos are from the beginning in your wanted artistic direction, which makes the asset production so much easier and faster. Besides, Pimento, is very useful to create in-style separate visual elements (such as in-style glasses, in style bottles etc.), that could easily be plugged into diverse visual working files. This feature of Pimento, saved us a lot of time that we would have to spend otherwise searching for image elements on image stock files and adopting them to our own style
We trained trained Pimento on our artistic direction, and managed to create many visuals in given style, that contained key elements that we used in the final assets. We managed to get awesome image assets in a very short time. Pimento made the whole asset production process much easier and quicker. The same time that would previously take us to get a mediocre final asset, with Pimento we can got the excellent ones! said Helena
The production process of getting 10 high-quality final assets usually would take more than 6h, but the trained team managed to produce them in less than hour!
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Key Figures
- 10 final assets published on social media.
- Asset production process finished x6 faster
Kreativa, a subsidiary of Alekmy, is a leading creative agency in South-Eastern Europe. Their high-profile clientele includes companies like Coca-Cola and Calsberg.